Embedded Files
I've collaborated on Sales Enablement teams to serve groups of sellers (internal and partners) ranging in size from 5 to 5,000. The basic framework to enable Sellers (both pre and post sale) is the same: Content, Training, and Coaching.
Content
Material such as data sheets, whitepapers, slides, and videos that can be sent to a prospect.
Training
This is material that is objectified, assessed, and tracked. Most often bite-sized and just-in-time.
Coaching
Whether this happens peer-to-peer or with a professional coach, practice ties everything together.
Enablement & Content Management Systems
A CMS is vital for enabling Sellers. While it houses the content needed to communicate unique business values to prospects and customers, it also serves other important roles such as integrating into your CRM and opens lines of collaboration to Marketing and Product teams.
Below are some of the most recent platforms I have experience with.
Highspot
Seismic
Saleshood
Brainshark
What do people say?
"Working with Jake has made me a better leader. He is thoughtful in his discovery, methodical in his process development, and courageous when initiating crucial conversations. His ability to anticipate the needs of our sellers and source the components required to fill the gaps earned him my highest respect. He demonstrates humility by frequently complimenting his peers and deflecting sole credit, a valued leadership quality. Jake’s insatiable desire to go above and beyond produced accolades from his peers, and senior management, earning him the reputation of an active, positive force on our team. He is doing it with a positive attitude and a sense of humor, making him an asset to any organization. I consider myself privileged to have worked with him. "
~Tracey Abby
Google Sites
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